The company’s newest digital products are expected to accelerate the adoption of digital print while also driving home the industry’s ever-increasing awareness of sustainability.Īs the fifth largest exhibitor at drupa 2016 in Hall 5, Kodak provided a technology demonstration of its next-generation Stream head technology (UltraStream).

Kodak’s virtual press conference was advertised as “A New Kodak,” and it didn’t fall short with a fresh new company strategy and exciting new products for print. Originally scheduled for June 2020, the world’s largest printing equipment exhibition has now been postponed until April 2021.

Print vendors are now exploring how to best introduce the products that they’ve developed over the past year or two with the delay of drupa. As is the case with many other vendors, Kodak is facing the uncertainties associated with the global COVID-19 pandemic. On June 15, 2020, the Eastman Kodak Company held a long-awaited (based on current market disruptions) press conference. Marc Mascara, Ryan McAbee, German Sacristan Global Market Sizing Opportunity Assessment.Customer Persona & Segmentation Analysis.Market Insight Trends & Advisory Services.

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